He has been a key figure within the peermusic Spain team, responsible for strategic signings and projects that have garnered gold and platinum records, Latin Grammy nominations, and collaborations with major labels and high-value global catalogs.
At a time when the music industry demands professionals capable of combining creative vision, artistic judgment, and a deep understanding of the global business, Lamberto Sánchez is establishing himself as one of the most influential emerging executives of his generation. In his early thirties, Sánchez is already part of the core team at peermusic Spain as A&R Manager, leading strategic signings, publishing negotiations, and collaborations that connect Europe, Latin America, and the United States.
His name is appearing with increasing frequency in success stories that are shaping the new wave of Spanish and Latin American music. In 2025, he received a Gold Record for “Haz lo que quieras conmigo” by Walls, a song by composer and producer Lalo GV, whom Sánchez manages and with whom he has built a career that includes one Platinum record, two Gold records, and two Latin Grammy nominations in 2023. His ability to identify talent and boost careers was also evident when artists and songwriters like Camilla Dunhill publicly thanked him for his direct involvement in their creative development, highlighting the trust that Sánchez and the peermusic team placed in them.
In his role in A&R, he has signed and worked with high-profile artists such as Vladi Cachai (Ozuna, Farruko, Paloma Mami), Kilroi (Zion & Lennox, Ludmilla, Omar Montes), El Chojin, RYO, and Lalo GV, among others. In addition, he leads international writing camps and sessions in partnership with publishers, managers, and major labels such as Sony Music, Warner Music, Universal, BMG, HYBE, Concord, Dale Play, Sugar Music, Big Machine, and Hipgnosis, building creative networks that drive the global circulation of songwriters and producers.
This international reach is also reflected in his work in sync and licensing, where he has negotiated placements for catalogs like Anthem, Ninja Tune, Wixen, Reach Music, and Hipgnosis, securing projects with Disney, Netflix, HBO, and Prime Video. His work has helped position emerging artists through global campaigns, such as the recent exposure of La Cendejas in her global campaign with Garnier.
Before taking on executive roles, Sánchez was an artist, songwriter, and manager. This hybrid perspective—having played over 300 shows, co-written more than 50 songs, and managed bands in multiple markets—gives him a rare sensitivity: he understands music from both the inside and the outside. This comprehensive vision was recognized by institutions such as Berklee College of Music, where, in addition to his work as a guest lecturer, Sánchez is a scholarship recipient in the MA in Global Entertainment & Music Business program. This training strengthened his international perspective and his ability to navigate the creative and commercial dynamics of the industry, positioning him as one of the most promising talents in European and Latin American publishing.
Today, Lamberto Sánchez represents a generation of executives who think big, build markets, and invest in the long term. His career demonstrates a consistent pattern: identifying talent before it explodes, building sustainable structures around artists, and connecting scenes that, until recently, seemed distant. From Madrid, his work is already having an impact on three continents.
