With a career spanning over 25 years and recognition from Billboard as one of the top international promoters of 2024, Diomar García—the Colombian entrepreneur behind some of Latin music’s biggest concerts—is announcing a new chapter: his company’s expansion into the United States.
For more than two decades, García has transformed Colombian venues into gathering spots for millions of fans. From his early events in Cúcuta to producing shows in the country’s largest stadiums, he has built a career that has accompanied—and largely fueled—the growth of live Latin music, bringing top-tier artists to ever-widening audiences.
His name is associated with concerts by Bad Bunny, Karol G, J Balvin, Maluma, Daddy Yankee, RBD, and Silvestre Dangond, among other major figures in the genre.
That journey has already transcended Colombia’s borders. In 2024, Billboard named his company one of the top five international promotion firms in its “Touring Power Players” list—an accolade that cemented his work’s standing within the global conversation of the concert industry.
Now, the United States becomes the next major stage for a company that has spent years perfecting a comprehensive approach to producing massive events—handling everything from relationships with artists and their teams to production, marketing, and direct audience engagement.
This expansion comes at a strategic moment, as the Latino audience in the U.S. represents an increasingly pivotal segment of the live music market, and as Colombian music and Latin American artists have significantly expanded their international presence.
García’s goal is to bring the expertise gained over years of work in Colombia to this new territory and to build an operation capable of connecting major Latin music stars with their audiences in the United States. “The United States has always been part of our vision. After so many years of staging concerts in Colombia, we feel the time is right to bring our experience to a market that represents a huge opportunity for Latin music.” — Diomar García
UPCOMING SHOWS IN COLOMBIA:
OCTOBER 24, EL CAMPÍN,
FONSECA
NOVEMBER 1, EL CAMPÍN, “JUNTOS DE NUEVO” (VALLENATO FESTIVAL)
DECEMBER 4, 5, AND 6, EL CAMPÍN, KAROL G.
