The Monitor Latino Awards organization is pleased to announce its seventh edition, which will take place in the city of Bucaramanga on October 26, 27, and 28, 2026. For three days, Bucaramanga will become the epicenter of Latin music with activities held at iconic venues throughout the city: the Centro Cultural del Oriente, the Teatro Santander, and the Auditorio Ponce at Neomundo. These spaces will host conferences with music industry experts, networking sessions, and the highly anticipated Awards Gala, preceded by a stunning red carpet event.
The program will include:
Networking and business meetings: strategic encounters between artists, labels, aggregators, and brands throughout the three days.
• October 26 Welcome Cocktail and Opening Showcase
October 27 Monitor Talks: talks and conferences with industry leaders.
October 27 Official Showcases: presentations by emerging and established artists.
October 28 Red Carpet: Emerging artists, special guests, and top-tier artists. 3 to 7 p.m.
October 28 Awards Gala: a celebratory evening with a state-of-the-art display of lights, sound, and stage design. 8:00 p.m.
This seventh edition has been made possible thanks to the support of the Government of Santander, which has backed the arrival of the Monitor Latino Awards to Bucaramanga, reaffirming the city as a cultural and artistic hub in Colombia.
Regarding this, Germán González, CEO of EMAX GROUP and Producer of the awards, stated: “We are proud to bring the Monitor Latino Awards to Bucaramanga. This seventh edition will be a unique opportunity to celebrate music, promote new talent, and solidify strategic alliances within the industry.”
With this announcement, the Monitor Latino Awards reaffirm their commitment to continue promoting music, generating economic and cultural impact in each host city, and offering an international platform for artists of all genres. Contact with the organization will be handled through the agency Musica & Entretenimiento, which will be responsible for all communications with artists, managers, and press officers, accreditations, organizing press conferences, coordinating conferences, the Red Carpet, and showcases.
