The biggest urban music industry party in Colombia is ready, featuring major local, national, and international guests, live performances by today’s hottest urban artists, and awards recognizing the work of the top artists of the past year.
The 21st edition will take place on December 18th at Centro de Eventos 128 in Cali, Colombia.
About Nucleo Urbano
Núcleo Urbano, the urban music industry movement, was founded in 2004 by Raphy Pina, manager of Pina Records, who came to Colombia to promote his former record label. He joined forces with Marco Antonio Londoño, a music industry executive and national tropical product manager at Sony Music Colombia.
A movement began in neighborhoods and communities across Colombia, featuring reality shows, music industry conferences, concerts, recording sessions for new talent, and national and international promotional tours. We consistently provided emerging artists with the knowledge and tools they needed to enter the urban music industry.
In 2010, the need for an awards ceremony to highlight this massive emerging artistic movement was recognized, and the Núcleo Urbano Awards were born. Its first edition took place at the Telepacifico studio theater during Colombia’s number one youth television program.
The urban music genre has taken the world by storm, and Núcleo Urbano has kept pace with local, national, and international movements, witnessing its constant growth and evolution. Since our inception, we have worked tirelessly to support new artists with knowledge and training, and to give visibility to all the established artists who have become icons through their talent.
We launched a musical genre brimming with talent and were the first to showcase the work of J Balvin, Maluma, Karol G, ChocQuibTown, Kevin Roldán, Junior Jein, and many more.
Urban Core is the only giant movement that unites barbers, tattoo artists, graffiti artists, DJs, dancers, visual producers, managers, press officers, urban influencers, podcasters, themed parties, fashion designers, photographers, graphic designers, digital aggregators, models, industry professionals, and of course, today’s stars, including singers, producers, and songwriters.
We have traveled extensively both nationally and internationally to raise awareness of our brand, sharing knowledge and experience in the music industry with emerging artists across all genres.
Our last 20th anniversary celebration took place in Medellín, Colombia, in the Provenza neighborhood.
