The global report, titled “Living for Live,” includes information from more than 42,000 fans (defined as anyone who has attended a concert in the past year) aged 18 to 54 in 15 countries, including all of North America, most of Western Europe, Australia, Japan, Thailand, and Brazil.
According to the survey, fans consider concerts the world’s top form of entertainment, above going to the movies, sporting events, and even having sex.
70% of respondents said they would choose a concert by their favorite artist over making love.
“This report confirms what we are seeing everywhere,” said Russell Wallach, global president of media and sponsorships at Live Nation, in a statement.
Live music is not only growing, but it is transforming economies, influencing brands, and defining culture in real time. Fans have made live music the heart of global entertainment, and it is now one of the most powerful forces driving connection and growth worldwide.
