After a triumphant Grammy night on February 2, during which he took home five awards, Kendrick Lamar performed last night at Caesars Superdome in New Orleans for the Super Bowl 2025 halftime show with Samuel L. Jackson, dressed in a patriotic ensemble, welcoming the crowd and a flawless SZA. Serena Williams was also seen dancing at the show.
The impact of Kendrick Lamar’s performance is indisputable, leaving hip-hop and pop culture in awe once again.
TOP 10, BILLBOARD
Pringles
Famous mustaches in sports and television joined forces in this commercial: Nick Offerman, Clippers player James Harden and Kansas City Chiefs coach Andy Reid.
Little Caesars
The funny commercial with flying eyebrows.
Hellman’s
The mayonnaise giant brought together Billy Crystal and Meg Ryan, stars of When Harry Met Sally, at Katz’s Deli in Manhattan to recreate the iconic scene from the romantic comedy in which Ryan’s character fakes an orgasm in public.
Booking.com
It’s never a bad time to watch the Muppets, and Booking.com did well to leverage the characters for its commercial.
Booking.com is one of the largest online travel agencies. It offers accommodation booking services for approximately 3.4 million properties, including 475,000 hotels, motels and resorts and 2.9 million homes and apartments in more than 220 countries and territories and in more than 40 languages. It also sells flights in 55 markets and tours and activities in more than 1,300 cities.
Novartis
“Let’s give breasts the attention they deserve,” says Hailee Steinfeld in the commercial that invites people to YourAttentionPlease.com, a site that helps women get information about breast cancer screenings. The clip also featured Wanda Sykes, who is a breast cancer survivor.
Haagen Dazs
The “Fast and Furious” franchise got light and creamy for this Häagen-Dazs commercial in which Vin Diesel and Michelle Rodriguez drive down a coastal highway at a reasonable speed while enjoying an ice cream bar to the tune of the Smokey Robinson-penned song “Cruisin’.” Rapper Ludacris (who didn’t get his ice cream for free) demands from a Jeep, “Are you kidding me?” He wants speed!
Mountain Dew Baja Blast
Seal reimagines his No. 1 song, “Kiss From a Rose,” as “Kiss From a Lime” in an ad in which his face is on the body of a seal.
“The more I think about it, it’s weird that I’m a seal/My flippers can’t hold Mountain Dew/It slides right through it, what a shame,” he laments in an ad that also features Becky G.
UberEats
A one-minute, 38-second commercial featuring Martha Stewart (a culinary expert), Charli XCX (holding an apple), and Kevin Bacon (with his bacon).
Ritz
Featuring Bad Bunny
Dunkin
After debuting during last year’s big game, the Ben Affleck-led DunKings returned to this year’s Super Bowl for “DunKings 2: The Movie.” Featuring appearances by Casey Affleck, Bill Belichick, Druski, New Kids on the Block’s Donnie Wahlberg and Jeremy Strong (as Paul Revere) it was another memorable hit for the brand.
