Inspired by his father, salsa legend Jerry Rivera, Moa Rivera seeks to pay homage to his roots, highlighting the transcendence and evolution of salsa. The video for “Mal Necesario” is already reaching 2 million views on Youtube.
After his successful tour of Colombia a few months ago, Moa Rivera is promoting his recent song “Mal Necesario” in different countries, accompanied by its music video that on Youtube is reaching 2 million views, in just 2 weeks of its release.
Inspired by his father, salsa legend Jerry Rivera, Moa Rivera seeks to pay homage to his roots, highlighting the transcendence and evolution of salsa, through a fresh and authentic proposal.
This release reaffirms Gerardo Rivera Donis, the young singer’s name, as one of the most versatile and visionary salseros of his generation, always respecting the beginnings of the genre, while promoting its evolution.
Moa Rivera was recently in Medellin, Colombia promoting his song “Monedita”, which had a great impact on digital platforms and great acceptance by the media, and the public who were able to listen to it during his great presentation, at the 5th edition of Premios Ícono.
The video for “Mal Necesario” captures the essence of traditional salsa, showing its cultural heritage in each scene, while reflecting how the singer is taking the genre to new heights, with a visual style that combines the classic and the modern.
“This video highlights not only the music, but also the art and energy of salsa in its purest form, it is my way of showing how salsa is still relevant today, respecting its roots, but with a vision that looks to the future,” commented Moa Rivera.
With “Mal Necesario”, the artist consolidates himself as one of the most exciting promises of modern salsa, preserving the origins of the genre. The song is now available on all digital platforms.
