“Terminal 5” is a five-room event venue with a capacity for 3,000 people located in the Hell’s Kitchen neighborhood of Manhattan, New York (610 West 56th Street west of Eleventh Avenue).
There, last Friday, “Bresh” was held, nicknamed “the most beautiful party in the world.” The site was adorned with gigantic pink flowers that hung from the balcony levels and there were also impressive Japanese cherry trees that announced the imminent arrival of spring.
People wore Hawaiian leis with lights around their necks. Of course there was no shortage of disco balls and music? Reggaeton, pop and rock in Spanish, with hits by Bad Bunny, Lady Gaga and Soda Stereo.
The “Bresh” concept was created by Jaime Louta as an underground party in Buenos Aires in 2016 and today it has become a global power, marking its presence in more than 141 cities in 16 countries and in more than 110 venues. Many stars such as Lionel Messi, Rauw Alejandro, Emilia, Rosalia and Young Miko have been seen at the party.
DJ and creative director Alejandro “Bröder” Saporiti says: “Through this deep respect and appreciation that we have for the people who come, we manage to generate a community… I believe that the people who go to ‘Bresh’ feel part of something bigger. Today it is a global community. Going to the ‘Bresh’ party and being part of this community makes you stay in touch with people from all over the world.”
With offices in key cities around the world — such as Madrid, Buenos Aires, Miami, and Mexico City — and more than 200 employees, ‘Bresh’ has been expanding its international presence.
This year they will be at Tomorrowland.