Neon 16 Co-Founder/CEO Lex Borrero from Bogota and Intertain President Tommy Mottola have teamed up to acquire Arro Media, a music marketing and social media agency with clients including Adidas, Red Bull, NFL, XBOX, Bacardi and the Latin Grammy Cultural Foundation, among others.
Founded by Cristina Arcay, the company will be renamed AM16.
Neon16 works with stars like Tainy, Thalia, Juan Luis Guerra and Danna Paola. Earlier this year, the company played a key role in the Netflix original series La Firma, a contest for the next big Latin music star, featuring Tainy, Rauw Alejandro, Nicki Nicole and Lex Borrero.
Borrero and Mottola were the executive producers of Thalia’s music docuseries, Paramount+’s Thalia’s Mixtape.