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J Balvin Signs With Roc Nation for Management

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J Balvin Signs With Roc Nation for Management

The Colombian star’s career will now be overseen by the firm’s Jay Brown and Chris Knight.

Colombian star J Balvin has officially joined Roc Nation as a management client, where he will be overseen directly by Jay Brown and Chris Knight.

Balvin was previously managed by Fabio Acosta and Scooter Braun’s SB Projects. He parted ways with the latter on June 30, 2022, after nearly three years together. He continued working with Acosta and his company, Akela Family Music, through March. Acosta had managed or co-managed Balvin in some capacity for the past decade. Sources say the two parted on amicable terms.

Balvin, one of the biggest Latin stars in the world, has had a series of management shifts over the past five years. In 2019, he parted ways with manager Rebeca León, who had managed him since the onset of his career in the United States, and signed with Braun. Throughout both deals, Acosta remained part of his management team and worked in partnership with SB Projects, helping bring in groundbreaking deals and partnerships. These included his celebrity menu collaboration with McDonald’s — a first for a Latin act. Balvin was also the first Latin artist to team up with Nike and Michael Jordan on an Air Jordan collaboration, and in November 2020, he performed in Fortnite, marking the first performance ever by a Latin act for a gaming company.

Last year, Balvin also briefly split with his longtime agency, WME, and went to UTA, after postponing his 25-date José tour. But after four months, he returned to WME.

Balvin is currently featured on the Fast X soundtrack with the track “Toretto.” He’s also announced a series of European tour dates, mostly festivals, beginning with a June 24 performance at the Solydays festival in Paris.

Balvin’s full touring schedule is below.

6/24 – Paris – Solydays 25th Anniversary Festival

6/26 – Ibiza – Pacha Nightclub

6/30 – Seville, Spain – Puro Latino Fest

7/1 – Madrid – Puro Latino Fest

7/3 – Ibiza – Pacha Nightclub

7/8 – Liege, Belgium – Les Ardentes Festival

7/9 – Constanta, Romania – Neversea Festival

7/11 – Milan – Milano Latin Festival

7/12 – Bern, Switzerland – Gurten Park

7/14 – Tenerife, Spain – Ritmo del Mundo

7/15 – Vila Nova de Gaia, Portugal – Meo Mares Vivas Festival

7/21 – Byron Bay, Australia – Splendour in the Grass

7/23 – Melbourne – Margaret Court

7/25 – Sydney – Hordern Pavillion

FROM BILLBOARD

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