by Carlos Passage
Colombian Press Officer
Meta (Facebook) and iHeartRadio have partnered to bring “J Balvin Futurum: A VR Concert Experience” to life.
Created specifically for virtual reality (VR), the 180-degree music experience will deliver state-of-the-art visuals and performances, including a custom-lit stage, seven dancers, and J Balvin strapped to a 15-foot (4.5-meter) robotic arm. that moves to the rhythm of the music. The ‘boy from Medellin’ will perform 17 of his greatest hits.
In the press release Balvin says:
“I am always looking for new and innovative ways to expand access to art, and the virtual reality space offers limitless opportunities. The whole show has a futuristic vibe that includes some crazy robotics twice my size. It will be one of my most exciting shows and I thank Meta and iHeart for the unique collaboration and the platform to explore my passion for technology in a way that allows my fans to experience my music in a different way.”
The concert can be seen on February 17.