GENERATION Z
MONEY AND MUSIC
GENERATION Z, PEOPLE BORN IN THE LATE 90’S AND MID 2000’S
by CARLOS PASSAGE billboardespanol
Generation Z, also known by other names as post-millennial or century, precedes the Alpha generation. Most Gen Zers have used the internet from a very young age and are comfortable with technology and social media.
As Generation Z grows ever more powerful and influential in the market with their consumption habits, all eyes were on their behaviors last year.
According to the 2022 Music 360 Research Report by Luminate (formerly Nielsen), Gen Z music listeners in the US spend 21% more weekly time listening to music than listeners of any other generation.
Much of that time is spent discovering music on services like Spotify, Apple, and YouTube and on short-form video platforms and apps like TikTok.
The consumption behaviors of Generation Z are only part of their story. They are also willing to spend money to support their favorite artists, especially when it comes to merchandising.
Overall Gen Z spends 18% more money on music each month than the average U.S. music listener.
